Aloe vera yogurt has been popular in Japan for quite some time, and now ALOVE is hoping to bring this craze to the United States. The product was recently introduced to a North American audience at this year's Natural Products Expo West in California.
ALOVE is a Kosher-certified yogurt that boasts calcium and protein, sans artificial flavors, gluten and high-fructose corn syrup. The yogurt is made with locally sourced milk from California and fresh aloe from the leaves of the aloe plant. So far, ALOE is being offered in three flavors: Original Aloe, Strawberry and Blueberry.
As a new product in the dairy industry, it is said that "ALOVE is poised to reinvigorate the yogurt category, à la Greek yogurt nearly a decade ago." Especially as there is a rising demand for Japanese products and healthy beverages like aloe vera juice.
Aloe Vera Yogurts
'ALOVE' is Introducing Japanese-Style Aloe Vera Yogurt to the USA
Trend Themes
1. Aloe Vera Yogurts - Introducing aloe vera yogurt to the USA presents a disruptive innovation opportunity in the dairy industry.
2. Japanese-style Yogurt - Bringing popular Japanese-style yogurt to the United States taps into the rising demand for Japanese products.
3. Healthy Beverages - The introduction of aloe vera yogurt as a healthy beverage option offers a disruptive innovation opportunity in the beverage industry.
Industry Implications
1. Dairy Industry - ALOVE's aloe vera yogurt has the potential to reinvigorate the yogurt category and disrupt the dairy industry.
2. Japanese Products - The demand for Japanese products creates an opportunity for ALOVE to enter the market and disrupt the industry.
3. Beverage Industry - The addition of aloe vera yogurt as a healthy beverage option presents a disruptive innovation opportunity in the beverage industry.