Aloft Hotels, a hotel brand owned by Marriot Bonvoy geared towards music enthusiasts and tech-savvy travelers, has announced a new revamped breakfast concept that will be launched at over 150 of its locations throughout North America.
Driven by guest feedback and other data, the new concept was developed to meet the modern traveler's needs. As a result, the rebooted breakfast menu includes a wide range of plant-based offerings and a more significant number of on-the-go options. The new menu concept belongs to Aloft's other new venture, Re: fuel by Aloft -- an in-hotel shop for quick snacks and bites.
"The pandemic presented a unique opportunity for us to holistically reassess how we can deliver a fun breakfast experience to our guests with an emphasis on quality and speed," said Jeff Tomczek, vice president and global brand leader of distinctive select brands at Marriott International.
Post-Pandemic Hotel Breakfasts
Aloft Hotels Introduces a New Revamped Breakfast Concept
Trend Themes
1. Plant-based Breakfast Options - Hotels across different brands can revamp their breakfast menus to offer plant-based options based on guest feedback.
2. On-the-go Breakfast Options - Hotels can provide more on-the-go options in their breakfast menus to cater to the needs of modern travelers.
3. In-hotel Snack Shops - Hotels can establish convenient in-hotel shops that offer quick snacks and bites for guests, in addition to breakfast menus.
Industry Implications
1. Hospitality - Hotels can use guest feedback to update their breakfast menus and services to meet the needs of modern travelers and improve guest satisfaction.
2. Plant-based Food - Food companies can develop and offer plant-based breakfast options to hotels and other foodservice providers to meet increasing consumer demand for plant-based foods.
3. Convenience Stores - Convenience stores and retailers can partner with hotels to establish in-hotel snack shops that cater to guests' on-the-go needs and offer a convenient shopping experience.