Allen Cox celebrates summer fun in their Spring/Summer 2009 ad campaign. The campaign features models André Ziehe and David Fair frolicking on a beautiful beach with a sexy female model.
Aquatic themes with beaches and swimming pools seem to be the winning ticket this season. Make sure you're exercising well so you can flaunt your body come summer.
Implications - Both males and females have their individual swim pieces to look forward to in the collection. For the boys, the brand is coming out with speedos and trunks with simple graphics. The ladies have a variety of one-tone bikinis that are vibrant and colorful which reflects the warm seasons very well. The Allen Cox Spring/Summer 2009 Collection would be perfect for anyone looking for stylish swim wear.
Beach Fun Ads
Allen Cox Gets Aquatic For Spring/Summer 2009
Trend Themes
1. Aquatic Themes - Opportunity for brands to incorporate aquatic themes in their ad campaigns and product designs.
2. Swimwear Fashion - Growing demand for stylish swimwear pieces that reflect the warm seasons.
3. Body Fitness - Increased motivation for individuals to exercise and stay fit to flaunt their bodies during summer.
Industry Implications
1. Fashion - Fashion brands can leverage the demand for stylish swimwear pieces and incorporate aquatic themes in their designs.
2. Fitness - Opportunity for fitness brands to capitalize on the motivation for individuals to exercise and stay fit during summer.
3. Advertising - Advertising agencies can create innovative ad campaigns that feature aquatic themes to attract the attention of targeted audiences.