Many people are familiar with this popular licorice treat, and the new All Sorts packaging scheme makes the most of the candy's iconic identity. The Cloetta treats come in four basic looks with interchangeable food dyes, and their geometric motifs have been drawn up and simplified into eye-catching graphics.
The rectangular boxes are printed with black backdrops to really make the circular and stripey symbols pop. Every carton exhibits all of the shapes and colors that can be found inside of it, making it an obvious indicator of the fun goodness within.
Confectionery suffices to sell itself, but the Bond Creative Agency's work on All Sorts packaging turns a mere container into eye candy as well. Next time you're at the shop, you'll know what your looking for and you spot it immediately.
Candy-Patterned Cartons
All Sorts Packaging Boldly Displays the Bright Shapes of its Contents
Trend Themes
1. Bold Packaging Patterns - Brands can experiment with vibrant, eye-catching patterns to make their products stand out on the shelves.
2. Geometric Packaging Motifs - The use of bold and simple geometric shapes can give packaging a modern and trendy aesthetic.
3. Transparency in Packaging - Using packaging that showcases the contents inside can create a sense of transparency and honesty with consumers.
Industry Implications
1. Confectionery Industry - Confectionery brands can leverage bold packaging designs to differentiate their products and appeal to customers.
2. Graphic Design Industry - Graphic design agencies can experiment with bold and playful patterns to create memorable packaging designs for their clients.
3. Retail Industry - Retailers can use eye-catching packaging to attract customers and improve product visibility on the shelves.