These Alka-Seltzer ads by Sancho BBDO display the products function on an epic scale.
By depicting Alka-Seltzer as a massive force it shows that whatever food the customer eats is truly no match. We have two examples of this clever concept. The first depicts Alka-Seltzer as a giant iceberg and the second shows as a moon. The iceberg example references the Titanic as the tiny cooked pig on a boat is doomed to be taken care of by the Alka-Seltzer. The second of the moon may suggest that it is pulling the food into orbit and therefore has control of it and any side effects it may pose. Both Alka-Seltzer ads effectively show the power it has over food.
Imminent Digestive Aid Ads
These Alka-Seltzer Ads Depict the Process of Stomach Relief via Imagery
Trend Themes
1. Visualization Advertising - Creating ads that use epic imagery to visually depict the effectiveness of a product or service, like Alka-Seltzer's ads.
2. Disruptive Packaging - Exploring innovative packaging designs that can enhance the perception of a product's capabilities, similar to the way Alka-Seltzer's ads portray the product as a massive force.
3. Symbolic Storytelling - Using symbolic representations in advertising to convey the desired message and create a memorable impact, as seen in Alka-Seltzer's ads portraying the product as an iceberg and a moon.
Industry Implications
1. Pharmaceuticals - The pharmaceutical industry could adopt visualization advertising to effectively communicate the benefits of different medications.
2. Food and Beverage - The food and beverage industry could explore disruptive packaging concepts to highlight the unique selling points of their products.
3. Advertising and Marketing - The advertising and marketing industry can leverage symbolic storytelling techniques to create impactful campaigns for their clients.