The Alien Encounters Fruit Roll-Ups have been introduced by General Mills as a new take on the classic fruit snack that incorporates a series of intergalactically themed accents for consumers to enjoy.
The product comes in three flavors including Star Berry, Solar Berry and a mystery flavor, which fans can take a guess at deciphering for the chance to win some Fruit Roll-Ups-themed alien swag. The product is launching in 10 and 30-packs priced at $4.69 and $10.29, respectively, and are arriving now at retailers in the US.
The Alien Encounters Fruit Roll-Ups is the first of General Mills' fruit snack products to show off its new branding aesthetic, which comes as the first update in eight years.
Intergalactically Themed Fruit Snacks
Alien Encounters Fruit Roll-Ups Come in Three Flavors
Trend Themes
1. Intergalactic Themed Snacks - There is an opportunity to create more intergalactically themed snacks since this is an untapped market.
2. Mystery Flavored Snacks - Creating mystery flavors for products can lead to higher consumer engagement and more loyal customers.
3. Branding Aesthetics Update - Updating branding aesthetics can help companies to stay relevant and attract new customers.
Industry Implications
1. Food and Beverage - Introducing more intergalactic-themed snacks could lead to growth in the food and beverage industry.
2. Marketing and Advertising - Using mystery flavors to create buzz for products can lead to opportunities in the marketing and advertising industry to engage consumers.
3. Packaging and Labeling - Updating packaging and labeling for products can lead to growth in the packaging and labeling industry.