Johannesburg photographer Alexia Webster has taken a series of free family pictures for South African members of the Du Noon, Cape Town, Woodstock and Blikkiesdorp communities. Webster was frustrated by her industry's high prices and in response, she created temporary impromptu photo studios in the streets of the local neighborhoods.
Those who were lucky enough to visit the studios had their pictures taken and were given copies on the spot. One of the objectives was to allow participants to add to their family albums without have to pay for pricey snapshots, certainly the norm for those looking for new images.
The short-term studios are both funky and professional. Dark rock backdrops are contrasted with bright prints, giving way to interesting contrasts.
Free Photography Studios
The Alexia Webster South Africa Photo Project is Gratuitous
Trend Themes
1. Affordable Photography - Opportunity for disrupting the high-priced photography industry by offering affordable photography services.
2. Community Photography - Disruptive innovation potential in creating impromptu photo studios in local neighborhoods to provide free or low-cost family photos.
3. Instant Printing - Opportunity to disrupt the traditional photo printing market by offering on-the-spot photo printing services during photo sessions.
Industry Implications
1. Photography Services - Disruptive innovation potential in creating affordable photography studios and services to cater to price-conscious consumers.
2. Printing Services - Opportunity to disrupt the traditional printing market by providing instant printing services for photos taken on-site.
3. Neighborhood Services - Disruptive innovation potential in offering community-based photography services to local neighborhoods, providing convenience and accessibility.