The Alexander Wang F/W 13 ad campaign took inspiration from a badass fighter, and created a gorgeous spread.
This campaign has been photographed strictly in black and white. The absence of color adds to the feel of a boxing ring. The only light source at the back of the set are stadium lights. This, combined with the ring set-up the model is playing with, alludes to the fact that these pictures have been taken mid-fight.
The clothes are a fabulous mix of fall styles. Wang has created a gorgeous collection with a lot of texture and interesting shapes. The jackets and tops used all have a distinct wrapped aesthetic, and the fur gloves look as though they can be high-fashion boxing mitts.
The Alexander Wang F/W 13 campaign is a gorgeous spread of clothing, and the fierce ads show that you can look tough and stunning at the same time.
Chiseled Couture Fighting Campaigns
The Alexander Wang F/W 13 Ads are Monochromatic and Fierce
Trend Themes
1. Monochromatic Fashion Campaigns - More fashion brands can use black and white color palette to create fierce and impactful ads.
2. Athletic-inspired Clothing Collections - More designers can create collections that mix athletic aesthetics with high-fashion elements.
3. Fashion Photography as Visual Storytelling - Fashion brands can tell powerful stories through their ad campaigns using creative photography and lighting techniques.
Industry Implications
1. Fashion Industry - The fashion industry can use these trends to create more engaging and memorable ad campaigns.
2. Photography Industry - Photographers can use creative lighting techniques to tell compelling visual stories in fashion and advertising.
3. Sportswear Industry - Sportswear brands can collaborate with high-fashion designers to create unique and trendy collections that combine athletic functionality and fashion aesthetics.