The Alexander Wang Fall 2009 show at New York Fashion Week was dark, seductive, and showed a lot of exposed obliques!
The cuts were body-hugging and in some cases, flaunted a lot of skin, demonstrating that this collection was not for the self-conscious.
Aside from the grey tweed body suit, the black and white collection would be perfect for a younger Cruela Deville.
Implications - Consumers often don't have time to participate in enjoyable or leisurely activities as their days are occupied with work and family responsibilities. These individuals may be seeking out sources of exhibitionism or excitement that can be attained in ways that do no interfere with their hectic daily schedules. Products that can provide a short moment of thrill for time-crunched individuals will certainly be successful in today's fast-paced society.
Naked Sides
Alexander Wang Showed Bare Mid-Sections For Fall 2009
Trend Themes
1. Exposed Mid-sections - The trend towards clothing that exposes or accentuates mid-sections creates an opportunity for companies to innovate with designs that cater to consumers wanting to show off their abs.
2. Dark and Seductive Fashion - The trend towards dark and seductive fashion creates opportunities for innovating with materials, cuts, and colors that meet the demand for edgy yet elegant looks.
3. Youthful and Bold Aesthetics - The trend towards youthful and bold aesthetics creates opportunities to innovate with designs that cater to younger generations who want to stand out.
Industry Implications
1. Fashion - The fashion industry can tap into the trend by experimenting with cuts, materials, and colors that create provocative yet sophisticated pieces.
2. Fitness and Wellness - The fitness and wellness industry can leverage the exposed mid-sections trend by promoting exercise regimes that let individuals show off their toned abs.
3. Hospitality and Entertainment - The hospitality and entertainment industry can innovate by offering short but thrilling experiences that can be enjoyed by time-crunched individuals seeking excitement.