Alexa Chung and Poppy Delevingne star in the latest issue of The Edit by Net-a-Porter. The two friends don Western-inspired looks as they engage in a cross-country roadtrip. The images portray the girl's boundless glee, their rapacious appetite for adventure and, best of all, their obvious fondness for one another.
The accompanying article details how the two met, a decade earlier, in the waiting room of Storm Model Management. The two continued to cross paths at photoshoots and fashion events, and eventually they became more than just a friendly, familiar face in what one might refer to as a "tough crowd."
There is much to admire in each of these women -- Delevingne's sparkling, persuasive personality and eye for fun; Chung's people-pleasing charm and boy-crazy character -- and the fact is not lost on either of them.
Western Roadtrip Editorials
Alexa Chung and Poppy Delevingne Star in The Edit by Net-a-Porter
Trend Themes
1. Western-inspired Fashion - The rising popularity of Western-inspired fashion presents opportunities for disruptive innovation in the fashion industry, such as incorporating traditional Western elements into modern designs.
2. Celebrity Roadtrip Influencer Marketing - The use of celebrities like Alexa Chung and Poppy Delevingne in cross-country roadtrip editorials highlights the potential for disruptive innovation in influencer marketing, encouraging brands to collaborate with influencers for unique and engaging content.
3. Storytelling in Fashion Editorials - The emphasis on storytelling in fashion editorials, as seen in the article, opens the door for disruptive innovation in the publishing industry by experimenting with immersive narratives and interactive experiences.
Industry Implications
1. Fashion - The Western-inspired fashion trend creates opportunities for disruptive innovation in the fashion industry, such as the incorporation of traditional Western elements into mainstream collections.
2. Marketing and Advertising - The use of celebrity roadtrip editorials showcases the potential for disruptive innovation in influencer marketing, prompting marketers to explore creative collaborations with influencers for impactful campaigns.
3. Publishing - The focus on storytelling in fashion editorials indicates the potential for disruptive innovation in the publishing industry by exploring new ways to engage readers through immersive narratives and interactive content.