This fashion editorial features the Versace Collection for H&M lensed perfectly by Alena Jascanka, who depicts the collection in a way that showcases how and by whom the clothing line would be best worn.
By using urban-styled, youthful models and pairing the collection with other street styles such as Adidas track coats, cutoff jean shorts and other boldly printed garments, the flashy colors, studded pieces and geometric prints of H&M`s Versace line work together perfectly to create captivating images of youth and street culture. Throw in some cityscapes, suburban backgrounds and a small, overcrowded studio apartment and these shots by Alena Jascanka don`t only serve as a playful fashion spread for the depicted iconic brands, but also provide a look into a reemerging street identity that many youth can relate to.
Fluorescent Bedroom Shoots
Alena Jascanka Displays H&M`s Versace Collection in a New Light
Trend Themes
1. Street Style Fashion - Opportunity for fashion brands to embrace a more edgy, youth-driven aesthetic to appeal to a wider audience.
2. Youth Culture Marketing - Opportunity for brands to target younger demographics through marketing campaigns that embrace urban culture and trends.
3. Creative Editorial Photography - Opportunity for photographers to experiment with different styles and techniques to showcase fashion in a unique and captivating way.
Industry Implications
1. Fashion Industry - A chance for fashion brands to tap into the streetwear market and create collections that cater to a more urban audience.
2. Photography Industry - A chance for photographers to showcase their creativity and artistic expression in editorial fashion shoots.
3. Marketing Industry - A chance for marketers to create campaigns that connect with younger audiences and embrace street culture and fashion trends.