Sportswear giant Nike introduces a new tonal update of the Air Max 1 '87 sneaker model for the Fall season with the Ale Brown colorway palette. The shoes are entirely designed in a tonal scheme that is led by the ale brown hue and gum medium brown.
The construction is highlighted by a blend of suede, leather, and mesh that are accented by a textured camp and Swoosh branding details. To match the tonal look of the branding, it is contrasted by gold upper eyelets and lace tips. All of this sits on top of a gum rubber outsole unit -- the Ale Brown colorway is set to launch online and at select retailers on October 7th.
Tonal Brown Neutral Sneakers
Nike's Air Max 1 '87 Sneaker Gets an Ale Brown Colorway
Trend Themes
1. Tonal Sneakers - The trend of neutral-toned sneakers continues to gain popularity among consumers, presenting an opportunity for footwear companies to offer more options in this category.
2. Mixed Material Sneaker Construction - Incorporating multiple materials such as suede, leather, and mesh into sneaker design allows for unique and visually interesting products in the market.
3. Tonal Branding Details - Consumers are drawn to tonal branding details on sneakers, showcasing a desire for subtle and minimalistic design elements.
Industry Implications
1. Footwear - As Nike's release of the Air Max 1 '87 sneaker in a tonal brown palette shows, there is a growing trend for sneaker designs with neutral colorways and unique material combinations.
2. Fashion - The popularity of tonal sneakers highlights a larger trend in the fashion industry towards minimalist and neutral designs.
3. Retail - As the popularity of tonal sneakers grows, retailers have an opportunity to cater to this demand by stocking more products with unique designs and hues.