The Aldo contest for shoe-aholics has kicked off. If you’re an aspiring shoe designer or just have a way with the BeDazzler, here’s your chance to become an Aldo collaborator.
Asking shoe-savvy individuals to design a pair of shoes, boots, or a bag—using creative elements like studs, straps, whatever—the Aldo contest will give one lucky DIY-er the chance to collaborate with Aldo for their Fall/Winter 2010 collection. Did I mention the collection will be featured in Teen Vogue?
For more details, visit the Aldo contest page.
DIY Shoe Challenges
Aldo Contest Gives Opportunity to Aspiring Shoe Designers
Trend Themes
1. DIY Fashion - Aspiring fashion designers could create a DIY kit for consumers to make their own shoes and accessories at home.
2. Crowdsourced Design - Shoe companies could partner with their customers to create lines of shoes designed by consumers.
3. Eco-friendly Fashion - Shoe companies could challenge customers to design shoes that are made from recycled or sustainable materials.
Industry Implications
1. Fashion - Fashion companies could integrate DIY elements into their design process to engage customers and drive sales.
2. Retail - DIY fashion could become a new product category in retail stores, offering customizable options for shoes and accessories.
3. Fashion Competitions - Fashion companies could hold contests to discover new design talent and give them the opportunity to collaborate with established brands.