A large number of cleaning products on the market are mostly water, which is seeing brands transition away from these varieties in favor of new options like the Aldi Power Force concentrated products. The in-house cleaning product range will include six concentrated products that can be used for refilling spray bottles up to four times. This is reported to help save around 550 tonnes of single-use plastics per year and works by simply having the consumer mix the solution with tap water when more is needed.
Managing Director of Corporate Responsibility at Aldi UK and Ireland Luke Peech spoke on the new Aldi Power Force concentrated products saying, "At Aldi we’re always looking at new ways to reduce waste and especially to remove and replace any unnecessary, single-use plastic. Our new concentrated refills will do just that. And, even if only half of our customers opt for them, it will take more than 250 lorries off our roads every year."
Concentrated Cleaning Liquids
The Aldi Power Force Concentrated Products are Eco-Focused
Trend Themes
1. Water-saving Cleaning Supplies - The Aldi Power Force concentrated products reflect a trend towards eco-friendly cleaning options that reduce water usage and single-use plastics.
2. Refillable Cleaning Solutions - The introduction of Aldi's concentrated products highlights the growing trend of refillable cleaning solutions, providing a more sustainable and cost-effective option for consumers.
3. Conscious Packaging - The shift towards concentrated cleaning liquids signifies the trend of brands prioritizing conscious packaging by reducing single-use plastics and minimizing waste.
Industry Implications
1. Cleaning Products - The cleaning products industry has an opportunity to innovate by developing more concentrated solutions and refillable options to meet consumer demand for eco-friendly and cost-effective alternatives.
2. Sustainability - The sustainability industry can explore disruptive innovation opportunities by creating refillable packaging solutions and promoting the adoption of concentrated cleaning products to reduce plastic waste.
3. Retail - The retail industry can leverage the trend of concentrated cleaning products by offering a wider range of sustainable options and promoting refillable solutions to meet consumer preferences for eco-conscious products.