Although many drinks with distilled botanicals are alcoholic, Rocktails offers a fresh and sophisticated new approach to this drink category that involves zero alcohol.
Rocktails recently introduced its first-ever sparkling botanical blend, 'The Citrus Spritz,' that is created with the rich flavors of citrus peel, juniper and lavender. Although the product packaging resembles a bottle of alcohol, the product proudly reinforces that its contents include zero alcohol.
The premium packaging for the product includes modern botanical illustrations and metallic copper details, which allude to the pots used in the distillation process of the drink. Shaun Bowen of B&B studio, which was responsible for the design of the package, notes that: "Recent growth in the zero-proof market has seen the rise of a discerning consumer seeking more mature botanical flavours rather than copycat alternatives. People like to understand what they are drinking and the story behind it."
Non-Alcoholic Botanical Drinks
'Rocktails' are Sophisticated, Sparkling Alcohol-Free Beverages
Trend Themes
1. Zero-proof Market - The rise of a discerning consumer seeking mature botanical flavors rather than copycat alternatives presents an opportunity for innovative non-alcoholic beverages.
2. Sophisticated Alcohol-free Drinks - The demand for alcohol alternatives that offer a fresh and sophisticated experience opens up opportunities to create innovative botanical drinks.
3. Premium Packaging in Non-alcoholic Drinks - The increasing popularity of non-alcoholic botanical drinks creates a market for premium packaging that reflects the sophistication and unique qualities of the beverages.
Industry Implications
1. Beverage Industry - The demand for non-alcoholic botanical drinks presents an opportunity for beverage companies to expand their product offerings and cater to a growing market segment.
2. Design Industry - The need for visually appealing and informative packaging for non-alcoholic botanical drinks creates opportunities for design studios to craft creative and engaging brand identities.
3. Hospitality Industry - The trend of sophisticated alcohol alternatives opens up opportunities for bars, restaurants, and hotels to offer innovative non-alcoholic drink options to their patrons.