St. Peter's Without brand of alcohol-free beers was launched in 2016 with products like Without Gold and Without Original, well ahead of the interest in low- and no-alcohol drinks that now seems to just be getting started. Inspired by this movement, St. Peter's refreshed the recipe for its products, including Without Elderberry & Raspberry, which was introduced just last year.
Although the overall taste is said to remain the same, St. Peter's tweaked the recipe to offer a more hop-forward profile that reflects consumer preferences for full-bodied IPAs. The result is a refreshing, zero-alcohol beer with hoppy flavors that have the potential to reach a much wider range of consumers, especially if they like craft beer.
Hoppy Alcohol-Free Beers
St. Peter's Refreshed the Recipe for Its Without Brand for Wider Appeal
Trend Themes
1. Craft-inspired Alcohol-free Beers - Craft breweries are refreshing their alcohol-free beer recipes to offer hoppy flavors and appeal to a wider range of consumers.
2. Full-bodied Alcohol-free Ipas - Breweries are tweaking their alcohol-free beer recipes to reflect consumer preferences for hop-forward, full-bodied IPAs.
3. Growing Interest in Alcohol-free Drinks - The increasing interest in low- and no-alcohol beverages presents an opportunity for breweries to innovate and capture a larger market share.
Industry Implications
1. Craft Beer Industry - Craft breweries can explore the potential of alcohol-free beers with hoppy flavors to attract new customers and expand their product offerings.
2. Alcohol-free Beverage Industry - The alcohol-free beverage industry has the opportunity to cater to consumer demand for full-bodied IPAs by offering craft-inspired, hoppy alcohol-free beers.
3. Health and Wellness Industry - With the growing interest in low- and no-alcohol drinks, the health and wellness industry can promote and market alcohol-free beers as a healthier alternative.