Zag brands itself as the "new alternative to alcohol-free beer," as it is an alcohol-free alternative that doesn't attempt to mimic the flavor of beer without the alcoholic content. The product brands itself as "refreshingly not beer" and is made with a base of matcha tea and botanicals like lemon, lime, mint and cucumber. The finished product is a non-alcoholic option that's free from artificial sweeteners and low in calories.
According to Jerry Goldberg, co-founder of Zag Drinks, "We have taken beer’s major attributes—a long, refreshing drink that’s not too sweet and looks good in a glass—and created an alcohol-free drink that delivers these without attempting to taste like beer."
Whether they cannot or do not want to drink alcohol, many consumers are now exploring mindful drinking practices and no-alcohol products.
Tea-Based Beer Alternatives
Zag is an Alcohol-Free Alternative for Drinking Less
Trend Themes
1. Mindful Drinking - The trend of mindful drinking is on the rise, presenting an opportunity for non-alcoholic options like Zag to cater to this growing consumer base.
2. Tea-based Beverages - The use of tea as a base for non-alcoholic beverages like Zag presents an innovative alternative to traditional beer options.
3. Botanical Ingredients - The use of botanicals in non-alcoholic beverage production, as seen in Zag, presents an opportunity for unique flavor profiles and differentiation from traditional alcoholic options.
Industry Implications
1. Alcohol-free Beverages - The industry of alcohol-free beverages, such as Zag, presents an opportunity for differentiation and innovation in the non-alcoholic category.
2. Tea Production - The tea production industry presents an opportunity for experimentation with new and innovative tea-based beverages like Zag.
3. Health and Wellness - The health and wellness industry can benefit from non-alcoholic beverage options like Zag, which are free from artificial sweeteners and low in calories.