When British Columbia's Legend Distilling needed a new series of alcohol bottles to make its products stand out on the shelves, the distillery consulted the Also Known As packaging design studio. Rather than following the formula so many other distillery bottles have with their designs, these new Legend Distilling bottles source stories from local BC legends as inspiration.
On top of this, the labels on Legend Distilling's gin and vodka bottles were created by a local tattoo artist, featuring unconventional color combinations and finishes. Moving forward, the design language used on these alcohol bottles can be carried through on future products, no matter what kind of brew is bottled. The bottles are like artfully illustrated storybooks that need to be uncapped for their stories to be told.
Legend-Inspired Bottles
Legend Distilling's Alcohol Bottles Take Inspiration from Mythical Tales
Trend Themes
1. Storytelling Packaging - Creating product packaging that incorporates local legends and stories as a unique selling point.
2. Collaborative Design - Partnering with local artists and designers to create unconventional and eye-catching bottle labels.
3. Versatile Design Language - Developing a consistent design language for alcohol bottles that can be applied to future products.
Industry Implications
1. Distillery - Distilleries can explore the use of storytelling packaging to differentiate their products and appeal to consumers looking for unique experiences.
2. Packaging Design - Packaging design studios can collaborate with distilleries to create visually stunning and engaging bottle labels that tell a story.
3. Art and Tattoo - Artists and tattoo studios can expand their reach by offering their design services to distilleries for bottle labels, bringing their creativity to a new medium.