If you're a fan of the 'Harry Potter' franchise, you'll love Alberta Ferretti's Fall 2009 campaign, which was shot by Steven Meisel. The dark, brooding shoot takes place in what looks like a Hogwarts library--complete with paper flying through the air. It's the sort of spot where it's easy to imagine magic taking place.
Check out some other bewitching features on Steven Meisel's work, Alberta Ferretti and witch-inspired editorials below.
Implications - Popular culture is becoming more than just a form of entertainment. Products featuring an element of the media are appealing to those who identify themselves through popular figures. In order to grow its appeal, a company could focus on this desire for more media related items.
Bewitching Ad Campaigns
Alberta Ferretti Fall 2009 by Steven Meisel Channels 'Harry Potter'
Trend Themes
1. Pop Culture Products - Companies can capitalize on the appeal of popular culture by offering products that feature elements of media, attracting customers who identify with popular figures.
2. Media-related Items - A focus on offering media-related items can enhance a company's appeal and cater to the desire of customers to connect with their favorite forms of entertainment.
3. Embracing Popular Figures - By embracing popular figures, companies can tap into the growing trend of consumers who seek products that allow them to express their identification with these figures.
Industry Implications
1. Fashion Retail - Fashion retailers can expand their product offerings by incorporating popular culture references, targeting customers who want to express their affinity for media through fashion.
2. Entertainment Merchandise - The entertainment merchandise industry can seize the opportunity to create and sell more media-related items, catering to the demand from consumers who seek products associated with their favorite movies, TV shows, or characters.
3. Advertising and Marketing - The advertising and marketing industry can leverage the appeal of popular figures by incorporating them into campaigns, tapping into the desire of consumers to connect with their favorite media personalities.