Alabaster Coffee is a micro-roaster and coffee bar that's based out of Williamsport, Pennsylvania. Since it was established in 2010, Alabaster Coffee has been taking steps to make a positive impact on both local and global levels. To do this, the company communicates with those it comes into contact directly, to create a culture of respect and happiness that benefits all parties.
The transparency of the brand's practices are reflected within it's coffee bar, as well as its packaging, which boasts a clean black and white design that's easy to understand and aesthetically pleasing to look at. Alabaster Coffee's beans come in black pouches that are contrasted with large white labels that include the name of the roast, the region that it comes from, the elevation that it was produced at, and the processes that were involved. The brand's other products, like its bottled cold brew and glassware, feature similar branding, making for a cohesive look that contributes to its identity.
Simplistic Two-Toned Coffee Packaging
Alabaster Coffee's Products Come in Black and White Pouches
Trend Themes
1. Simplistic Packaging Design - Businesses can explore minimalist and easily understandable packaging design options for their product lines.
2. Transparent Business Practices - Companies can adopt transparency within their practices to create a culture of trust among their customers.
3. Cohesive Branding - Creating a consistent visual identity across a product line can help to build brand recognition and loyalty.
Industry Implications
1. Coffee - Coffee roasters and cafes can explore clean and visually appealing coffee packaging options to differentiate themselves from their competitors.
2. Sustainable Business - Brands can communicate their sustainable business practices through transparent packaging design and labeling, attracting customers who prioritize sustainable brands.
3. Product Design and Branding - Professionals in the product design and branding industries can help businesses in various sectors develop simple and on-brand packaging design and cohesive visual identities across product lines.