Pieter Mulier, the creative director of Alaïa works on the latest iteration of the Superga signature Italian footwear models that are infused with Parisian themes. The Superga 2750 sneaker model gets a few updates that retain the heritage of the shoe. It is marked with double 'A' stitching and perforated eyelets.
The shoes are seen in both an off-white tonal canvas material and leather that is detailed in a dark-printed reptilian texture. It rests on top of a low-top sole unit foundation. Notably, the collaborative shoe will only be available at a limited count and it is set to launch as a part of the Spring/Summer 2023 roster. Those interested should expect the shoes to be available in Alaïa stores and online.
Classic Italian Lifestyle Sneakers
Alaïa's Pieter Mulier Updates the Superga Classic Sneakers
Trend Themes
1. Luxury-streetwear Hybrids - The fusion of luxury and streetwear styles is a growing trend, presenting opportunities for brands to collaborate and create unique designs for consumers.
2. Limited Edition Collaborations - Limited edition collaborations create exclusive products that generate buzz and demand, driving sales for both brands involved.
3. Sustainable Sneakers - Consumers are increasingly seeking sustainable options, presenting opportunities for brands to create eco-friendly sneakers that appeal to conscious consumers.
Industry Implications
1. Fashion - The fashion industry can leverage the luxury-streetwear hybrid trend and limited edition collaborations to create exclusive products that appeal to consumers.
2. Footwear - The footwear industry can explore the trend of sustainable sneakers and create innovative eco-friendly designs that cater to conscious consumers.
3. E-commerce - E-commerce platforms can offer limited edition collaborative products exclusively online, attracting consumers who desire exclusive and unique products.