NTWRK works in collaboration with luxury fashion house Balmain and eyewear brand Akoni on a special one-of-a-king (RED) design. The purpose is to support the Global Fund's COVID-19 response, aiding those who have been impacted by the global pandemic. The charitable designs feature 12 custom pairs of 'Wonder Boy' sunglasses that are co-created by Akoni and Balmain.
The eyewear will be available through online drawing and 100% of the proceeds are directed towards the non-profit organization to support global vulnerable communities. Each pair of the Wonder Boy glasses are carefully customized by Olivier Rousteing himself. It features a painted surface that gives it the objet d'art energy. The online drawing opens up registration on April 28th and ends on May 4th.
Charitable Luxury Sunglasses
NTWRK Joins Balmain and Akoni to Support Charitable Causes
Trend Themes
1. Collaborative Charitable Designs - Opportunity for brands to collaborate on special designs that support charitable causes, creating unique products with a purpose.
2. Luxury Brands Supporting COVID-19 Response - Luxury brands leveraging their influence and resources to contribute to the global COVID-19 response, helping impacted communities.
3. Online Drawings for Charitable Purchases - The use of online drawings as a method for purchasing exclusive products with proceeds directed towards non-profit organizations, fostering inclusivity and fairness.
Industry Implications
1. Fashion - Fashion industry can explore partnering with non-profit organizations to create special designs that support charitable causes, enhancing brand image and social impact.
2. Eyewear - Eyewear industry can collaborate with luxury brands to create unique designs that contribute to charitable initiatives, appealing to socially-conscious consumers.
3. Non-profit - Non-profit organizations can leverage collaborations with luxury brands and online drawings to raise funds for their causes, engaging a wider audience and increasing support.