AKILA LA works in collaboration with the Grateful Dead collection of sunglasses, marking the first-ever collection of eyewear by the rock band. The capsule features two iconic AKILA silhouettes: the Apollo frames and the Begonia frames. Both of the sunglasses are completed in a fresh set of colorways.
The Apollo frames are offered in a blend of Black and Green, Havana and Rose, and Tokyo Tortoise and Grape. On the temples, there is a lineup of the colorful marching bears that are true to Grateful Dead's branding language. The Begonia is a retro design that is offered in three iterations -- all with tortoise patterning temple in either a yellow tint, blue tiny, or a red tint.
Rock Band-Collaborative Summer Eyewear
AKILA LA Joins Grateful Dead on a Set of Sunglasses
Trend Themes
1. Collaborative Eyewear Collections - Brands can collaborate with other brands or celebrities in creating eyewear collections to expand their product offerings and reach different markets.
2. Nostalgia Marketing - Using classic and iconic designs or brands in marketing materials can attract consumers who have emotional ties to those brands or designs.
3. Colorful Designs - Incorporating colorful designs and patterns on products can make them stand out and appeal to consumers looking for unique and fashionable items.
Industry Implications
1. Fashion - The fashion industry can collaborate with other brands or artists to create unique and nostalgic eyewear collections to attract consumers.
2. Music - Musicians can use their branding and iconic designs to create merchandise such as eyewear collections to diversify their revenue stream.
3. Retail - Retailers can offer exclusive and unique eyewear collections to attract customers who are looking for distinctive and stylish products.