Airports aren't always synonymous with customer satisfaction, but Kit-Kat is hoping to change that with its new airport vending machine, which offers a free candy bar to those experiencing a flight delay.
Chocolate makes everything better, and Kit-Kat is capitalizing on that fact with this unique experience at the São Paolo airport. The candy bars are reserved for those experiencing a flight delay and consumers must scan their boarding passes in the machine in confirm that their flight is on the delayed list. Following this confirmation, the machine will dispense a chocolate bar, offering consumers a little reward for their patience.
This marketing effort serves as an extension of the brand's "Have a Break" campaign, which has been famously active for over 60 years.
Delayed Flight Vending Machines
Kit-Kat's Airport Vending Machine Rewards Travelers with Candy
Trend Themes
-
Airport Vending Machines — Opportunity for airlines and airports to enhance customer satisfaction by offering unique vending machine experiences.
-
Flight Delay Rewards — Opportunity for brands to provide incentives to travelers experiencing flight delays.
-
Branded Marketing Extensions — Opportunity for brands to extend their marketing campaigns and offer unique experiences to consumers.
Industry Implications
-
Travel & Hospitality — Opportunity for travel and hospitality industry to enhance customer experience and differentiate themselves from competitors.
-
Confectionery — Opportunity for confectionery industry to connect with customers in unique and memorable ways.
-
Advertising & Marketing — Opportunity for advertising and marketing industry to develop creative campaigns that resonate with consumers.