With Airbnb Experiences, travelers can get a taste for a culture with tours, classes and events hosted by locals but these experiences are being put on pause to keep people safe during the global pandemic—and in the meantime, Airbnb Online Experiences have launched. Already, over 50 virtual experiences are offered by hosts from all over the world. As Airbnb hosts have had to stop offering regular experiences to reflect the fact that people aren't traveling, Airbnb is helping its global network of hosts connect to others around the world via Zoom.
As it stands, people who are staying at home can try meditating with Buddhist monks, try cooking virtually alongside a Moroccan family and more.
Digital Tourist Experiences
Airbnb's Online Experiences Connects People to Global Hosts
Trend Themes
1. Virtual Tourism - This trend presents the opportunity for disruptive innovation in the travel industry by offering travelers an immersive experience without having to physically travel.
2. Remote Experiences - This trend highlights the potential for disruptive innovation in the event industry by offering attendees the ability to participate in events from anywhere around the world via online platforms.
3. Localized Online Experiences - This trend presents an opportunity for disruptive innovation in the hospitality industry by connecting travelers with locals, providing them with insight into local customs and traditions.
Industry Implications
1. Tourism - This industry has the potential for disruptive innovation by offering virtual experiences to travelers and enhancing the tourism industry through immersive experiences that can be accessed from anywhere.
2. Event Planning - This industry presents an opportunity for disruptive innovation by offering remote experiences and an online platform for events, allowing attendees to connect from anywhere around the world.
3. Hospitality - This industry can experience disruptive innovation through online experiences that connect travelers with locals and provide a unique and immersive travel experience through virtual activities and tours.