Hosted by former BBC news anchor Peter Sissons, the heartwarming Airbnb ad series seeks to change negative views held by British citizens regarding the generosity and selflessness of other human beings. Part of the brand's larger #Mankind campaign, the Airbnb Daily Kindness Bulletin is a newscast highlighting positive stories that will air exclusively on YouTube between July 22 and 28, 2015.
The Airbnb ads were inspired by research conducted by project consultant Dr. Emiliana Simon-Thomas of the Greater Good Science Center at UC, Berkeley. Dr. Simon-Thomas' research suggested that two thirds of Brits believe society has become more unkind in their lifetime.
In the first installment of Airbnb's Daily Kindness Bulletin, we meet an individual who has successfully learned to walk again, a lovely birthday party for 116-year-old woman and several more.
Daily Kindness Newscasts
This Series of Heartwarming Airbnb Ads Highlights Human Kindness
Trend Themes
1. Heartwarming Advertising - Creating emotionally uplifting advertisements to change negative views and evoke positive emotions in consumers.
2. Positive News Consumption - Providing regular news updates focused on highlighting positive stories to counteract negativity in traditional media.
3. Human Kindness Campaigns - Engaging in marketing campaigns that promote acts of kindness and generosity to inspire positive societal change.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop innovative campaigns that evoke positive emotions and challenge negative perceptions.
2. News Media - Incorporating positive news updates into traditional news broadcasts and online platforms to cater to the demand for uplifting content.
3. Marketing - Creating impactful marketing campaigns that emphasize the importance of kindness and inspire positive behavior in consumers.