Nike and Off-White™ are readying their ‘Air Terra Forma,’ a unique silhouette initially revealed at the Virgil Abloh: The Codes ℅ Architecture exhibition. The Off-White™ x Nike Air Terra Forma boasts a mid-cut design with zipper shrouds concealing extended branded tongues, and they come in ‘Summit White’ and ‘Wheat.’ Paneled uppers have the model's details imprinted on the medial side, stitched Swooshes, orange tabs, and zip-tie tags are examples of detailing. The shoe's design is completed with ‘Nike Air Inner Space’-branded Air-assisted multicolor midsoles and "TREAD/LIGHTLY" spiky rubber outsoles.
The all-new Nike and Off-White™ ‘Air Terra Forma’ in the ‘Summit White’ and ‘Wheat’ colorways will launch on Dec 21, 2022. The sneakers are priced at $210 USD.
Conceptual Mid-Cut Sneakers
The Off-Whiteâ„¢ x Nike Air Terra Forma is Set to Debut in December 2022
Trend Themes
1. Mid-cut Sneakers - Disruptive innovation opportunities lie in creating more unique and futuristic designs for mid-cut sneakers.
2. Zipper Shrouds - Innovations in materials and design could be used to create visually striking zipper shrouds on shoes in different industries such as fashion and hiking.
3. Multicolor Midsoles - The use of playful multicolor midsoles can be applied in different shoe designs and industries to add a pop of color to the footwear market.
Industry Implications
1. Footwear - The footwear industry can explore futuristic and unique design collaborations such as the Off-Whiteâ„¢ x Nike Air Terra Forma, paving the way for more creative sneaker releases.
2. Fashion - The fashion industry can incorporate modern, futuristic designs such as the Off-Whiteâ„¢ x Nike Air Terra Forma's mid-cut sneakers to disrupt the out-dated view of sneakers being strictly athletic wear.
3. Hiking - The hiking industry can benefit from innovations in materials and designs, such as the Off-Whiteâ„¢ x Nike Air Terra Forma's zipper shrouds, to create more functional and stylish shoes for outdoor enthusiasts.