NOCTA and Nike work in collaboration and recently unveil that the duo is launching a purple color palette of the signature Air Terra sneaker model in time for the warmer seasons. It is set to boast a minimal design language as per usual and has a seamless design that features a light lilac hue throughout.
The upper is entirely made from leather materials with a mesh tongue at the front and the same tonal laces. A darker purple is applied for a touch of contrast and can be seen by the rubber sole unit foundation, which adds a touch of traction as well. It is complete with NOCTA branding on the tongue and a G-Tek motif by the heel.
Purple Street-Infused Lifestyle Shoes
Nike and NOCTA Deliver a Purple Iteration of the Air Terra
Trend Themes
1. Streetwear-inspired Sneaker Collaborations - The collaboration between NOCTA and Nike for the Air Terra sneaker highlights the trend of fashion and athletic brands joining forces to create bold and stylish footwear options.
2. Minimalist Design Language - The Air Terra sneaker's minimal design language reflects the trend of simple and versatile styles that can easily integrate into any wardrobe.
3. Monochromatic Color Palettes - The all-purple colorway of the Air Terra sneaker showcases a trend in fashion and footwear towards monochromatic looks that offer a bold and unique visual statement.
Industry Implications
1. Athletic Footwear - The collaboration between NOCTA and Nike highlights opportunities for athletic footwear brands to partner with fashion brands and incorporate streetwear-inspired designs into their collections.
2. Fashion - The Air Terra sneaker demonstrates how fashion brands can collaborate with athletic brands to create stylish and unique footwear options that appeal to a wider range of consumers.
3. Design and Manufacturing - The minimal and seamless design of the Air Terra sneaker suggests an opportunity for design and manufacturing companies to focus on creating high-quality and aesthetically pleasing footwear options that prioritize comfort and versatility.