In November 2021, Nike unveiled the 'Air Sprung collection,' which was filled with fiery spring-themed colorways placed on the brand's famous silhouettes. In a late and potentially final addition to the 2022 Air Sprung collection, Nike has released a new colorway for its 'Air Max 90.'
The 'Air Max 90 Air Sprung' features a gray base that covers the upper, tongue, and eyestay, as well as red and orange accents along the heel, midsole and toe vamp. This shoe also features a black Nike logo on the tongue, midsole, and heel, giving the shoe an excellent balance of colors. When looking at the complete shoe, it resembles a warm spring day complete with the range of warm colors and clean shades associated with the season.
Spring-Ready Sneaker Collections
Nike Has Added the 'Air Max 90' to Its 'Air Sprung Collection'
Trend Themes
1. Spring-themed Colorways - Opportunities for brands to experiment with vibrant, bold, and seasonal hues in their products to appeal to consumers on a sensory level.
2. Limited Edition Releases - Opportunities for brands to create a sense of exclusivity and urgency that can drive sales and social media buzz.
3. Sustainable Sneakers - Opportunities for brands to incorporate eco-friendly materials and practices in their sneaker production to appeal to consumers who prioritize sustainability.
Industry Implications
1. Fashion - Businesses in the fashion industry can take advantage of this trend by creating spring-inspired clothing and accessories.
2. Sports and Lifestyle - Businesses in the sports and lifestyle industry can use this trend to create more products for outdoor activities and to incorporate fashion into their products.
3. Sustainability - Businesses in the sustainability industry can reach a wider consumer base by using sustainable materials in their products and collaborating with fashion brands on sustainable collections.