Nike continues to grow its ongoing work alongside the Brazilian national football team as it unveils a new tonal colorway palette of the Air Max Plus sneaker model. The two forces have been working together since 1996 and the new shoe celebrates the Seleção’s national colors and also highlights the country's Confederation logo that is seen along the tongue.
Additionally, the new design features a white base foundation and it all rests on top of a durable outsole unit at the bottom. The shoes are detailed with hues of Citron, Pulse Black, and Hyper Royal over the white base to add a fusion of contrast along the upper cage. The colors transition from yellow, and green, to blue closer to the heel and lateral side of the sneaker.
Brazil-Inspired Tonal Sneakers
Nike Celebrates Brazil with a New Tonal Palette of the Air Max Plus
Trend Themes
1. Tonal Sneakers - Opportunity for companies to explore the application of tonal colors in their product design.
2. National Colors - Brands can celebrate national pride by incorporating national colors in their product designs.
3. Sports Partnerships - Partnerships with sports teams present an opportunity for brands to create unique products that resonate with fans.
Industry Implications
1. Footwear - The footwear industry can take inspiration from Nike's use of tonal colors and national symbols to create new designs.
2. Sports Apparel - Sports apparel brands can partner with national teams to create collections that celebrate national pride and team spirit.
3. Athletic Equipment - Partnering with sports teams to create custom equipment and gear presents an opportunity to create exclusive products that are sought after by fans.