Sportswear label Nike announces a restock of its iconic Air Max 97 OG QS silhouette in the captivating 'Metallic Gold' colorway. The tonal selection gives the entire footwear model a deluxe aesthetic. It is further detailed with contrasting accents of red and white. The side of the shoe sees branding details of the brand's Swoosh in an embroidered red, along with additional Nike branding on the tongue tab. The latest sneaker also features 3M detailing and a wavy design that the Air Max 97 is recognized for.
It has a full-length visible air sole unit and black lining details as added elements. The outsoles are constructed from rubber to ensure traction on multiple surfaces and are reflective in certain lights.
Golden Chunky Sneakers
Nike Restocks the Nike Air Max 97 OG QS Sneakers in a Captivating Color
Trend Themes
1. Metallic Sneakers - Opportunity for sportswear brands to create luxurious versions of classic silhouettes with unique tonal choices and added details.
2. Reflective Outsoles - Potential for innovation in sole materials that offer increased durability and reflective properties for safety during nighttime activities.
3. 3M Detailing - Opportunity for brands to incorporate reflective 3M material in unique and eye-catching ways on various products.
Industry Implications
1. Sportswear - Restocking and reimagining classic silhouettes draws excitement from sneakerheads and creates buzz in the sportswear industry.
2. Materials - Advancements in materials, particularly in sole construction and reflective elements, could lead to disruptive innovation in various industries, from fashion to automotive.
3. Retail - Retailers can take advantage of the hype around restocked or limited-edition products to drive sales and capitalize on consumer demand for exclusive items.