Sportswear label Nike introduced its latest Air Max 97 JUST DO IT sneakers, which adorn the signature silhouette with the label's famous slogan in an all-over print. The latest piece follows the previous drops of the heavily printed Air Force 1 and Air Max 1 earlier this month.
This new iteration boasts the same construction as the classic Air Max 97 model but sees new decorative touches and tonal changes. The uppers are finished in a predominantly black hue alongside a red and white logo print all-over and black tonal lacing systems. The midsoles are done in a clean white color with a red Max Air sole unit in red, rounded out with a black outsole with orange accents.
Slogan-Printed Sneakers
Nike Dropped the Signature Air Max 97 JUST DO IT Imprinted Sneakers
Trend Themes
1. Branded Sneakers - There is a growing trend towards sneakers that feature prominent branding, presenting an opportunity for companies to incorporate their slogans or logos into their footwear products.
2. Printed Athleticwear - As Nike's Air Max 97 JUST DO IT sneakers demonstrate, printed athletic footwear is becoming increasingly popular, providing an opportunity for companies to incorporate bold graphics and slogans into their products.
3. Customizable Sportswear - The popularity of heavily customized sneakers like the JUST DO IT Air Max 97s highlights a growing market for customizable sportswear, creating opportunities for companies to offer personalized options for consumers.
Industry Implications
1. Athletic Footwear - Sportswear brands like Nike can capitalize on the trend towards heavily branded and printed sneakers to release new and innovative products in the athletic footwear industry.
2. Sportswear Apparel - There is an opportunity for sportswear companies to create athletic apparel that matches their branded and printed footwear products, creating cohesive and fashionable workout outfits for consumers.
3. Customization Services - As consumers seek customization options for their sportswear, companies can offer personalized services for footwear and apparel, creating a niche market for customization and personalization in the industry.