Sportswear label Nike introduced its latest Air Max 97 JUST DO IT sneakers, which adorn the signature silhouette with the label's famous slogan in an all-over print. The latest piece follows the previous drops of the heavily printed Air Force 1 and Air Max 1 earlier this month.
This new iteration boasts the same construction as the classic Air Max 97 model but sees new decorative touches and tonal changes. The uppers are finished in a predominantly black hue alongside a red and white logo print all-over and black tonal lacing systems. The midsoles are done in a clean white color with a red Max Air sole unit in red, rounded out with a black outsole with orange accents.
Slogan-Printed Sneakers
Nike Dropped the Signature Air Max 97 JUST DO IT Imprinted Sneakers
Trend Themes
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Branded Sneakers — There is a growing trend towards sneakers that feature prominent branding, presenting an opportunity for companies to incorporate their slogans or logos into their footwear products.
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Printed Athleticwear — As Nike's Air Max 97 JUST DO IT sneakers demonstrate, printed athletic footwear is becoming increasingly popular, providing an opportunity for companies to incorporate bold graphics and slogans into their products.
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Customizable Sportswear — The popularity of heavily customized sneakers like the JUST DO IT Air Max 97s highlights a growing market for customizable sportswear, creating opportunities for companies to offer personalized options for consumers.
Industry Implications
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Athletic Footwear — Sportswear brands like Nike can capitalize on the trend towards heavily branded and printed sneakers to release new and innovative products in the athletic footwear industry.
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Sportswear Apparel — There is an opportunity for sportswear companies to create athletic apparel that matches their branded and printed footwear products, creating cohesive and fashionable workout outfits for consumers.
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Customization Services — As consumers seek customization options for their sportswear, companies can offer personalized services for footwear and apparel, creating a niche market for customization and personalization in the industry.