Nike introduces a new update that can be seen on its signature Air Max 90 sneaker model this season. Prepared for the fall, the shoe arrives in an olive and black colorway palette. The most notable element is found in the mudguard as it is detailed with reflective elements and has Swoosh emblems throughout the shoe.
The blend of olive and black are defined into two sections. The rubber sole unit that has the brand's Air technology is done in all-black as the upper is detailed with varying hues of olive green for a militaristic look. The upper itself is made from a base foundation of mesh materials for breathability and then leather overlaying on top.
Fall-Centric Reflective Mudguard Footwear
Nike Gives the Air Max 90 Sneaker a Reflective Detail
Trend Themes
1. Reflective Mudguard Footwear - Opportunity for brands to create footwear with reflective mudguards for increased visibility and safety while adding a stylish design element
2. Fall Colorway Palette - Companies can create fall-themed colorways for their products to attract consumers looking for seasonal styles
3. Air Max 90 Sneaker Update - There is potential for brands to regularly update their signature products with new designs and features to keep their offerings fresh and exciting
Industry Implications
1. Athletic Footwear - The athletic footwear industry can incorporate reflective mudguards and seasonal colorways to attract customers looking for both safety and style during their workouts
2. Fashion Footwear - The fashion footwear industry can add reflective mudguards and fall colorways for customers looking for fashionable and functional shoes for everyday wear
3. Sports Apparel and Accessories - Brands can create sports apparel and accessories with reflective elements and fall color themes to provide customers with matching outfits and accessories for the season