Nike's Air Max 270 Futura model has long been a popular model among fans of classic silhouettes, with the sneaker even referred to as a "dad shoe" by HYPEBEAST.
The latest iteration of the model features a 'Dark Stucco/Newsprint' colorway, which combines multiple shades of white and gray with a bright hue of burnt orange. The pops of orange give the sneakers a bold finish, while the neutral tones of white and gray work to subdue it, making it wearable enough for day-to-day ensembles. Finishing off the Air Max 270 Futura model is a transparent midsole, which is then outfitted with a matching orange outsole.
The sneakers are available from Nike and a number of participating retailers for $140 USD.
Classic Cement-Hued Sneakers
Nike's Air Max 270 Futura Model Combines Shades of Gray and Orange
Trend Themes
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Neutral with Pop of Color — The combination of neutral tones with a bold pop of color creates an opportunity for disruptive innovation in the fashion industry.
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Dad Shoe Trend — The popularity of 'dad shoes' presents a trend for disruptive innovation in the athletic footwear industry.
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Transparent Sneaker Soles — The use of transparent soles in sneakers presents a trend for disruptive innovation in the footwear industry.
Industry Implications
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Fashion — The combination of neutral tones with a bold pop of color creates an opportunity for disruptive innovation in the fashion industry.
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Athletic Footwear — The popularity of 'dad shoes' presents a trend for disruptive innovation in the athletic footwear industry.
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Footwear — The use of transparent soles in sneakers presents a trend for disruptive innovation in the footwear industry.