Sportswear giant Nike continues to drop new iterations of the iconic Air Max 270 Flyknit sneakers and its latest version sees a multicolor update. The latest version boasts a predominantly black tone, serving as the base upper and has contrasting under weaves of vibrant hues in addition to the eye-catching red heel. Nike's branding details adorn the shoe in the form of a large Swoosh finished in a bright yellow tone on top of the black canvas, which stretches out from the toe area to the midfoot section.
Additionally, there is also a bright red Air Max 170 motif found on both the tongue and the midfoot. To finish off the new iteration, there is a hybrid sole unit, an external Air heel bag in black, and a white foam forefoot sole.
Airy Knit-Constructed Sneakers
Nike's New Air Max 270 Flyknit Sneakers Get a Multi-Tonal Makeover
Trend Themes
1. Multicolor Sneaker Designs - Opportunity for brands to create eye-catching sneakers with vibrant hues and contrasting under weaves.
2. Air Knit Construction - Potential for sportswear companies to innovate by utilizing air knit materials for lightweight and breathable sneakers.
3. Hybrid Sole Units - Disruptive innovation opportunity to combine different sole technologies for enhanced comfort and performance in sneakers.
Industry Implications
1. Sports Apparel - Opportunity for sports apparel companies to capitalize on the trend of multicolor sneaker designs.
2. Footwear - Innovation potential for footwear companies to explore air knit construction for their product lines.
3. Athletic Footwear - Disruptive opportunity for athletic footwear brands to incorporate hybrid sole units for improved functionality.