In time for the fall, Nike created two new colorways for its Air Max 180 model, with each one surrounding opposite themes.
The first colorway is dubbed 'Fire,' due to its use of orange and red hues, which are made to stand out in contrast to the sleek dark gray and black uppers. Nike's classic Swoosh logo branding is featured on the sides of the uppers, and more branding is included on the tongues in matching embroidery.
The other model is dubbed 'Ice,' and as its name suggests, utilizes icy hues of baby blue, white, and silver. Small accents of navy blue on the heels provide a little contrast to the design, while Nike's branding is featured in the same way as the other colorway.
Element-Inspired Sneakers
Nike's Updated Its Air Max 180 Silhouette with Two New Colorways
Trend Themes
1. Element-inspired Footwear - Opportunity for companies to create sneakers inspired by natural elements, incorporating bold colors and textures.
2. Dual-themed Sneaker Collections - Opportunity to create collections with opposite themes for companies that want to offer unique styles for their customers.
3. Sleek Branding Design - Opportunity for companies to offer custom branding designs on their sneakers, like the Swoosh logo branding on the Nike Air Max 180 models.
Industry Implications
1. Athletic Footwear - Companies can create new sneakers using updated silhouettes and bold color combinations like Nike's Air Max 180 model.
2. Fashion - Fashion companies can incorporate the element-themed design concept into their clothing lines, similar to Nike's 'Fire' and 'Ice' colorways.
3. Custom Sneaker Design - There is an opportunity for custom sneaker designers to create unique, one-of-a-kind designs for customers that feature sleek branding and bold color choices.