The Air Jordan XX9 is the latest iteration of the iconic Air Jordan franchise, so it was only fitting that the Jordan brand spent a whole summer globetrotting in its efforts to pump up the brand, celebrate its message and help consumers and fans get closer to the brand.
Most recently, Jordan's website released an innovative page that allows consumers to explore the technology behind the Air Jordan XX9 shoes. The website breaks down the shoes' FlightPlate technology, communicating how it helps to enhance all aspects of players' game.
Prior to that, Jordan also hosted events in New York and L.A., while brand ambassador Russel Westbrook hosted a takeover of the Center Plaza at Santa Monica place. Attendees at that event took home digital gifs of themselves dunking in the Air Jordan XX9 shoes.
Jordan also visited places as far away as Barcelona and China to promote their brand.
High-Flying Basketball Branding
The Air Jordan XX9 Shoes Were Promoted in Creative and Modern Ways
Trend Themes
1. Brand Experience Events - Companies can create buzz and engage with consumers by hosting unique and personalized events that showcase their brand's identity.
2. Interactive Product Promotion - Utilizing digital and interactive experiences can help educate customers and promote the unique features of products in a compelling and engaging way.
3. Global Product Promotion Campaigns - Taking a product promotion campaign to different parts of the world can help a brand reach new audiences and create international appeal.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can utilize brand experience events and interactive product promotion to showcase their unique offerings in a way that creates lasting loyalty with their customers.
2. Sporting Events - Sports brands can leverage product promotions during high-profile events or competitions to showcase new products and build buzz among a captive audience.
3. Travel and Tourism - Travel and tourism companies can partner with brands to help showcase their destinations by hosting brand experience events that connect travelers with the local culture and experience their product or service firsthand.