Jordan Brand works in collaboration with Chinese professional basketball athlete Guo Ailun on a new iteration of the Air Jordan 37 PE sneaker model. This time around, the sneakers are detailed with white and jade throughout the entire silhouette as the white hue makes up the collars, tongues, mesh side panels, and mudguards.
Jade green tonal piping adds a touch of contrast and can be seen along the tongue trimming, heel tab, lateral and medial walls, and laces. Additional details include the gilded accents on the eyelets and heel tab straps for an opulent look. It is rounded out by Chinese characters in a tonal look along the tongues and the. mudguards of the shoe.
Chinese-Inspired Basketball Sneakers
The Air Jordan 37 PE by Guo Ailun Gets a New Colorway
Trend Themes
1. Cultural Collaboration Sneakers - Opportunity for brands to collaborate with cultural figures to create unique and meaningful designs for sneakers.
2. Jade Accented Sneakers - There is a growing trend for jade accented sneakers and other accessories due to the cultural significance of jade in Chinese culture.
3. Localized Fashion Products - Offering region-specific fashionable products increases consumer interest and the chance of market penetration.
Industry Implications
1. Sports Apparel - Collaboration with professional athletes can lead to innovative designs for sports apparel and footwear.
2. Fashion Accessories - Adding cultural elements, such as jade accents, to fashion accessories offers a unique selling point and can increase demand.
3. Global Marketing - Expanding marketing efforts to localized and cultural specific audiences can increase brand awareness and drive sales in new markets.