Self-Lacing Basketball Shoes

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Jordan Brand Unveiled the 'Air Jordan 11 Adapt'

In celebration of its 25th anniversary, Nike's Jordan Brand launched the 'Air Jordan 11 Adapt,' a self-lacing basketball shoe.

The silhouette uses Nike's Adapt lacing technology, which allows the shoes to electronically adjust to the shape of the wearer's foot. The lacing system can be adjusted with the Nike Adapt app, which also allows users to switch between different presents and change the lighted components for a customized appearance that they can swap to suit different looks. The app is available to both iOS and Android users, and is compatible with smartwatches as well.

The Air Jordan 11 Adapt is available from the Nike web store, where a pair can be picked up for $500 USD.
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Industry Implications
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3. Wearable Technology - Disruptive innovation opportunity: Explore the integration of smart shoe technology with other wearable devices, such as fitness trackers or augmented reality glasses.

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