The new year is almost upon us and Nike is celebrating with a new Air Jordan 1 Low OG Year of the Rabbit sneakers.
Just like a fluffy little bunny, the new Air Jordan 1 Low OG Year of the Rabbit sneakers boast a neutral brown, white, and grey color palette, with the upper a sleek white. The leather of the sneakers is contrasted by suede panels and fuzzy laces. The footbed of the sneakers also comes in a bright, Lunar New Year-style red with a gold Jumpman logo. To round out the Lunar New Year theme, a rabbit motif adorns the inside of the tongue.
The Lunar New Year-themed Air Jordan 1 Low OG Year of the Rabbit sneakers will be released in early 2023.
Rabbit-Inspired Sneakers
The Air Jordan 1 Low OG Year of the Rabbit Shoes Mark the Lunar New Year
Trend Themes
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Lunar New Year Sneakers — Designing more sneakers inspired by Lunar New Year themes and aesthetics.
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Animal-inspired Footwear — Creating footwear designs that are inspired by different animals.
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Fuzzy Laces Trend — Incorporating fuzzy laces in different sneaker designs and styles.
Industry Implications
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Footwear Industry — Manufacturers and brands can use the concept to design more footwear for different themes and celebrations.
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Fashion Industry — Fashion designers can create clothing collections that are inspired by different animal designs and patterns.
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Marketing Industry — Marketers can use the concept to promote sneaker brands and fashion lines during the Lunar New Year season.