Jordan Brand prepares to celebrate its 25th anniversary, marking a special milestone for the brand, and to mark the occasion, it delivers a special design of the Air Jordan 1 High Zoom CMFG sneaker model. It is detailed with a plethora of playful and bright patterning throughout the silhouette to capture the spirit of the brand.
At the lateral and medial sides of the shoe are the cut-out Swoosh logos and the collars are made with a pattern that resembles the look of multiple brushstrokes. The colorway blends together hues of blue, teal, pink, and purple in order to capture that retro design language. It is also marked with some detailing hues of royal blue that can be seen by the branding.
Anniversary-Commemorating High Shoes
Jordan Brand Delivers a New Honoring Air Jordan 1 High Zoom
Trend Themes
1. Retro-themed Footwear - Opportunity for footwear brands to create retro-themed designs for their anniversary collections
2. Colorful and Playful Design - Brands can capture the spirit of their brand by incorporating colorful and playful designs on their shoe models
3. Cut-out Swoosh Logos - Brands can experiment with cut-out swoosh logos to add a unique touch to their shoe designs
Industry Implications
1. Footwear - Opportunity for footwear brands to create unique and innovative designs to commemorate their special milestones
2. Fashion - Incorporating retro designs and playful colors on footwear models can also be applied in creating clothing and accessory items
3. Sportswear - Cut-out swoosh logos can also be applied in creating sportswear merchandise and apparel items for a unique branding touch