Artist Billie Eilish joins forces with Nike on a special iteration of the Air Force 1 High '07 sneaker model for the season. The upcoming shoes are designed in a tonal Mushroom color palette that is built with premium suede throughout the upper.
It is overlayed with five velcro strap buckles over the forefoot by the tongue and laces for a dramatic look. Billie Eilish's stick Blohsh motif can be seen on the lace deubre as a touch of branding details. Additional branding can be seen in the form of the Nike Air logo by the tongue and heel tabs. Co-branded cork makes up the insoles with a hidden message reading "It’s hard to stop it once it starts."
Plush Velcro High-Top Sneakers
Billie Eilish and Nike Create a Special Air Force 1 High Sneaker
Trend Themes
1. Velcro Strap Shoes - The use of Velcro straps in shoe design offers unique opportunities for customization and ease of use.
2. Tonal Colorways - Muted, tonal color palettes create a sleek, minimalist aesthetic that is on-trend in fashion and beyond.
3. Cork Insoles - Using cork insoles offers an eco-friendly alternative to traditional shoe materials while also providing added comfort benefits.
Industry Implications
1. Fashion Retail - Incorporating Velcro straps and tonal color palettes into shoe designs opens up new possibilities for footwear companies looking to stand out in the crowded fashion industry.
2. Sportswear - The use of cork insoles in sports shoes offers a unique selling proposition for companies looking to differentiate themselves in the competitive sportswear market.
3. Sustainable Fashion - Using cork insoles as a sustainable and eco-friendly alternative to traditional shoe materials presents an opportunity for companies looking to appeal to the growing market of environmentally-conscious consumers.