Puig, the beauty brand, recently launched a new digital fragrance selection tool AILICE that helps customers discover fragrances notes without having to smell them in person. The tool was inspired by the classic children's novel 'Alice in Wonderland' and pays homage to the protagonist "looking through the looking glass."
Customers can use the new AILICE tool through the company's website to find information about the fragrance's olfactory family and prominent ingredients. Once a customer analyzes an aroma, similar ones will be recommended by the tool. Additionally, customers can add favorite scents to their wish list to be purchased later.
Currently, the Puig AILICE tool is being piloted in Penhaligon’s boutiques in the UK and Asia with hopes to launch internationally shortly.
Digital Fragrance Selection Tools
Puig Debuted the New AILICE Digital Fragrance Selection Tool
Trend Themes
1. Digital Fragrance Selection - Disruptive innovation opportunity: Develop personalized virtual fragrance experiences that allow customers to explore scents and make informed choices without needing to physically smell them.
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3. Virtual Wish Lists - Disruptive innovation opportunity: Create virtual wish lists that allow customers to save their favorite scents and easily access them for future purchases, enhancing customer engagement and loyalty.
Industry Implications
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