Many consumers know citrus fruits like oranges to be a great source of Vitamin C, but fresh produce tends to lack the flashy packaging and marketing that many boxed goods have—but Agrohub is a specialty grocery store that aims to champion quality organic products in a new way.
Agrohub favors a bright green colorway that emphasizes freshness and catches the eyes of consumers. The store in Tbilisi, Georgia, puts effort into communicating the nutritional value of food to consumers in a way that is simple and easy to understand. Some of its strategies include the use of small produce stickers that call out the different vitamins in different fruits and vegetables, as well as highlighting that Atlantic Salmon is one of the world's best sources of Vitamin B2.
Vitamin-Focused Produce Branding
Agrohub Highlights the Vitamin Content of Fruits, Fish and More
Trend Themes
1. Nutrient-focused Branding - As consumers become more health-conscious and curious about the nutritional value of their food, brands can take advantage of this trend by emphasizing nutrient content in their branding and marketing.
2. Simplified Communication of Nutritional Facts - Consumers are overwhelmed by the volume of nutritional information available, making simplified communication of key facts an opportunity for innovation in the food industry.
3. Color-coded Nutrient Labels - Colored labels can help consumers better visualize the nutritional value of their food and make informed choices, leading to opportunities for innovation in packaging and labelling.
Industry Implications
1. Specialty and Health-focused Grocery Stores - Grocery stores that focus on quality organic products and prioritize transparency on nutritional content can thrive in the current health-conscious market.
2. Food Production and Processing - Food producers who invest in ethical and sustainable practices while prioritizing nutrient content can disrupt the traditional market for boxed goods.
3. Packaging and Labelling - As consumers become more interested in the nutritional content of their food, there are opportunities for packaging and labeling companies to provide innovative solutions such as color-coded nutrient labels.