They surely weren't the typical Victoria's Secret angels strutting on the catwalk of Life Ball 2008. Agent Provocateur tested the limits of how much eroticism the attendees could take without self-combusting or melting down from the heat of a mind-blowing, conceptual 30 minutes fashion and fantasy show.
Following last year's host Heatherette, the British cult label merged sexy and over-the-top design with a stage show that united fashion, lingerie, live rock 'n' roll and erotic dance on the picturesque square fronting Vienna's City Hall where the AIDS/HIV benefit gala was held.
We shouldn't be surprised though, as naughtiness runs in Agent Provocateur's mastermind Joseph Corré, being the only child of eccentric fashion designer Vivienne Westwood and former wild Sex Pistols' manager Malcolm McLaren.
Corré told Vogue, "I am delighted that Agent Provocateur has been invited to present this year's Life Ball fashion show. It is a great honour to participate in Europe's most colourful charity event - not only to be joining such a glittering list of previous world renowned designers but also to be the first lingerie house invited to present."
Check out many more pictures here, and see the celebs that attended the charity gala below:
Fantasy Fashion For Charity
Agent Provocateur at Life Ball 2008
Trend Themes
1. Naughty Fashion - Disruptive innovation opportunity: Create a brand that combines sexy and over-the-top designs in the fashion industry.
2. Conceptual Fashion Shows - Disruptive innovation opportunity: Develop unique stage shows that blend fashion, live performances, and art to captivate audiences.
3. Charity Fashion Events - Disruptive innovation opportunity: Organize fashion events that raise funds for charitable causes, bringing together designers and celebrities.
Industry Implications
1. Lingerie - Disruptive innovation opportunity: Introduce innovative designs and concepts in the lingerie industry, combining sensuality and creativity.
2. Fashion Entertainment - Disruptive innovation opportunity: Create a new sector that focuses on entertainment-driven fashion experiences, incorporating live music, dance, and theatrical elements.
3. Charity Fundraising - Disruptive innovation opportunity: Develop innovative approaches and platforms for fundraising events that merge fashion and charity.