African Lookbook is a website that features African products and interviews with some of the continent's brightest minds. Aaron Kohn was led to create the website by his interest in making African themed videos. He noticed that there were so many African products that the rest of the world did not know about, so he created African Lookbook in order to bring those products to a world wide audience along with a better understanding of African cultural identity.
African Lookbook has two parts to its website; the first part is a web marketplace that features African products, while the editorial side of the site features interviews with African creative minds. Research in university archives helps to paint a clearer picture of African identity and history.
African Lookbook is an exciting and culturally educational website that fills a hole in the market.
Burgeoning African Retail Websites
African Lookbook Puts Spotlight on Africa's Brightest Minds
Trend Themes
1. E-commerce Expansion - The burgeoning African retail websites, like African Lookbook, highlight the growing trend of e-commerce expansion in Africa.
2. Promotion of African Products - African Lookbook's web marketplace illustrates the trend of promoting and showcasing African products to a global audience.
3. Cultural Identity Appreciation - The website's editorial side featuring interviews with African creatives reflects the trend of appreciating and celebrating African cultural identity.
Industry Implications
1. E-commerce - The burgeoning African retail websites provide an opportunity for the e-commerce industry to expand its reach in Africa and tap into the potential market.
2. Fashion and Lifestyle - African Lookbook's promotion of African products creates disruption opportunity in the fashion and lifestyle industry by bringing African designs and culture into mainstream consumer consciousness.
3. Media and Publishing - The website's editorial content presents a disruption opportunity for the media and publishing industry by showcasing African voices and stories that were previously underrepresented.