High-end grocer Whole Foods Market is offering a sub-branded grocer called 365 by Whole Foods Market that is geared exclusively towards millennials with a branding that focuses on providing affordable healthy food without the added frills. The store is designed to offer more of a warehouse style shopping experience coupled with much more accessible price points on quality produce and products.
Millennials are often seeking out good quality, organic, healthy and wholesome food products but such quality often comes at a steep price. 365 by Whole Foods Market will offer similar products to the original chain, in a more functional environment. The stores will opt for lower shelves, industrial lighting and simplistic design. In addition iPad ordering kiosks and pre-prepped food bars will be available for consumers looking for on-the-go healthy food options.
Millennial-Targeted Grocers
365 by Whole Foods Market Sells Affordable Healthy Food Without Frills
Trend Themes
1. Affordable Healthy Food - The trend of offering affordable healthy food options disrupts the traditional high-end grocery market by making quality products more accessible to millennials.
2. Functional Shopping Experience - The trend of creating a warehouse-style shopping environment with lower shelves and simplistic design disrupts the conventional grocery store layout, offering a more efficient and utilitarian experience for millennials.
3. On-the-go Healthy Food Options - The trend of providing iPad ordering kiosks and pre-prepped food bars caters to the busy lifestyle of millennials, offering convenient and nutritious on-the-go choices.
Industry Implications
1. Grocery Retail - The grocery retail industry has an opportunity to tap into the growing demand for affordable healthy food options by adapting store layouts and pricing strategies to attract millennial consumers.
2. Food Technology - The food technology industry can explore advancements in iPad ordering systems and pre-prepped food solutions to meet the needs of millennials seeking convenient and nutritious food options.
3. Organic Food - The organic food industry can capitalize on the trend of offering affordable healthy food by expanding their range of budget-friendly products without compromising on quality.