Body-positive YouTuber Loey Lane launched a brand called Love AnyBody that offers affordable body care products that specifically address everyday body concerns in a way that's empowering and loving. According to the brand, "In a crowded beauty aisle full of 'fix me' products, Love AnyBody is creating space for women to enjoy products that offer targeted benefits for their specific needs."
Love AnyBody offers a preventative Anti-Chafe Stick and an Anti-Chafe Ointment to diminish discomfort, as well as a Stretch Mark Cream and Stretch Mark Serum, all of which are in the range of $10. These products are packed with nourishing ingredients like hyaluronic acid, Vitamin E, squalane and olive extract.
The demand for body positivity is reaching beyond the fashion industry with brands now offering products that specifically cater to plus-size consumers in other areas.
Body-Positive Skincare Brands
Love AnyBody Makes Affordable Body Care for Chafing & Stretch Marks
Trend Themes
1. Affordable Body Care Products - The emergence of affordable body care products promises disruptive innovation opportunities for companies in the beauty industry.
2. Targeted Products for Specific Body Concerns - The rise of body care brands that offer targeted products for specific body concerns such as chafing and stretch marks presents disruptive innovation opportunities for companies in the beauty industry.
3. Body Positive Branding - Body positive branding is a growing trend that presents disruptive innovation opportunities for companies in the beauty industry that are willing to embrace inclusive marketing.
Industry Implications
1. Beauty Industry - Affordable body care products, targeted body care products for specific concerns, and body positive branding present disruptive innovation opportunities for companies in the beauty industry.
2. Fashion Industry - The demand for body positivity and products catering to plus-size consumers creates disruptive innovation opportunities for companies in the fashion industry.
3. Health and Wellness Industry - Brands offering body care products with nourishing ingredients, such as hyaluronic acid and Vitamin E, present disruptive innovation opportunities for companies in the health and wellness industry.