AF Drinks launched a range of alcohol-free gin and tonics and they can be found in refreshing flavors like Pink Grapefruit and Rose, Classic and Cucumber.
"We predict that this will be even bigger than kombucha [and] all indications are that in five to 10 years the category will be just as big as alcohol," says AF Drinks founder Lisa King told FoodNavigator-Asia.
Now that the brand has found success in the New Zealand market, the brand is setting its sights on Asia. Already, it has sent its first shipment to supermarkets in Singapore. These alcohol-free beverages tap into the popularity of Western beverages and they help to support fun and flavorful socializing experiences.
No-Alcohol Canned Cocktails
AF Drinks' Ready-to-Drink Range of Gin & Tonics are Free from Alcohol
Trend Themes
1. Alcohol-free Ready-to-drink Beverages - The popularity of Western-style socializing experiences creates potential for new or existing brands to dominate the alcohol-free ready-to-drink market.
2. Alternative Beverage Categories - Alcohol-alternative products could become as popular as alcoholic drinks, creating opportunities for companies to innovate within this category.
3. Regional Market Expansion - Brands like AF Drinks can expand opportunities for growth by targeting new regional markets outside of their initial launch region.
Industry Implications
1. Beverage - Beverage companies can create unique and innovative product lines to cater to consumers who prefer alcohol-free alternatives, like those offered by AF Drinks.
2. Hospitality - Hospitality businesses, such as bars and restaurants, could cater to the rising demand for alcohol-free drinks by offering alternatives to traditional alcoholic beverages on their menus.
3. Retail - Alcohol-free canned cocktails like those offered by AF Drinks could become a rising trend within the retail industry as consumers increasingly choose to purchase these products for social gatherings or at-home consumption.