The most recent Aesop store is located in London's Marylebone and is defined by piles of books as a means to reference a bookshop and highlight a bespoke timber cabinet by Sebastian Cox. The in-house team created this idea for the store when it relocated from the London neighborhood to Marylebone High Street.
There are 'material references' that were taken into consideration by the British Library and it aimed to recreate the layout of traditional bookshops. To do so, it selected warm timbers and created piles of pale green books as decor. The L-shaped store has the aforementioned cabinetry by Cox throughout the space including the main shop and area for visitors to participate in skin consultations.
Book Pile Retail Decor
A London Aesop Store Gets a New Decor Definition by Sebastian Cox
Trend Themes
1. Bookshop-inspired Decor - The Aesop store in London's Marylebone embraces a bookshop-inspired decor with piles of books and warm timbers, creating a unique and engaging retail experience.
2. Bespoke Timber Cabinetry - Sebastian Cox's bespoke timber cabinets are prominently featured in the Aesop store, showcasing the potential for customized furniture to elevate retail spaces.
3. Material References - The use of warm timbers and piles of pale green books in the Aesop store draws on material references from traditional bookshops, demonstrating the value of incorporating familiar elements into retail design.
Industry Implications
1. Retail - The Aesop store's bookshop-inspired decor and bespoke timber cabinetry present opportunities for innovative retail design concepts.
2. Furniture Manufacturing - The success of Sebastian Cox's customized timber cabinets in the Aesop store suggests potential growth in the furniture manufacturing industry.
3. Interior Design - The material references and unique retail decor in the Aesop store demonstrate the need for innovative interior design solutions that create immersive and memorable experiences for customers.